Saturday, March 21, 2020
Essay on Merger, Acquisition, and International StrategiesEssay Writing Service
Essay on Merger, Acquisition, and International StrategiesEssay Writing Service Essay on Merger, Acquisition, and International Strategies Essay on Merger, Acquisition, and International StrategiesAn important aspect of strategic management relates to business growth due to mergers and acquisitions. Both local and international expansion can be fueled by the use of mergers or acquisitions. Such strategic decisions should be backed up by the initial analysis of the companys positions and the attractiveness of the merger or acquisition.In this paper, two public companies will be considered, one of them should be operating internationally and have a history of mergers or acquisitions, and the other should be operating within the United States and have no previous history of mergers and acquisitions. The purpose of this paper is to provide an overview of both companies, to evaluate the strategy of international company that led to the merger or acquisition, to identify a possible candidate for merger or acquisition for the company that operates only within the U.S., to evaluate international business-level and corporate-le vel strategy of the international company and to suggest one international business-level and one international corporate-level strategy for the company operating within the United States. The considered industry is department stores and the chosen companies are Macys Inc. (the company operating internationally) and Kohls Corporation (the company operating in the United States).Overview of Chosen CompaniesThe company operating internationally is Macys Inc (NYSE:M) (Macys Inc., 2014). It is a large multinational holding which operates two chains of department stores Bloomingdales and Macys. The stores primarily sell clothing, shoes, accessories, jewelry, beauty products, houseware and furniture. Macys Inc. stores can be found in 45 states, in the District of Columbia, in Puerto Rico, Dubai and Guam (Macys Inc., 2014). Moreover, Macys Inc. sells its products online and therefore reaches out to the customers throughout the world. In 2013, Macys Inc. was rated the 16th retailer by reve nue in the United States (Macys Inc., 2014).Macys stores offer a variety of merchandise and is associated with popular culture while Bloomingdales stores are upscale and are intended for more affluent customers. The first store was opened in 1858 and there were primarily dry goods offered in that store (Macys Inc., 2014). Later on, the store started producing clothing made to the customer measurements. The company expanded using mergers and acquisitions, the most notable of which were the merger with Federated Department Stores in 1994 and the acquisition of the May Department Stores in 2005 (Macys Inc., 2014). Macys Inc. shares are performing slightly better than the department stores industry in general (Yahoo Finance, 2014b).Kohls Corporation (NYSE:KSS) also operates in the department stores industry and runs a chain of retail stores named Kohls. These stores largely sell clothing, jewelry, footwear, electronics, houseware, beauty products, bedding and furniture. The company oper ates in the United States and its stores are present in 49 states (Kohls, 2014). The first Kohls supermarket was built in 1946 (Kohls, 2014). The positioning of the store was between discount stores and upscale department stores. The company grew primarily due to opening new retail stores, and although there was one major acquisition of BATUS Inc. stores in 1986, it was before the company went public in 1992 (Kohls, 2014). In general, Kohls shares are performing well and are in line with the overall industry trend, demonstrating slight growth (Yahoo Finance, 2014a).Analysis of Macys Inc. Strategy Prior to AcquisitionThe acquisition that had the most notable impact on the recent development of Macys Inc. was the acquisition of May Department Stores in 2005. Before the acquisition, Macys Inc. entered a period of diversification and brand reinforcement:. The first two stores of Bloomingdales were opened in 2003 in Atlanta, targeting more affluent and demanding customers. Furthermore, M acys integrated the stores existing in different states and re-branded them the nameplates for different regional Macys stores were changed to include Macys brand name. Macys Home Store division was created in 2004 (Macys Inc., 2014). In addition, the company launched a new program of customer loyalty in 2005 and offered new credit cards for its customers (Macys Inc., 2014).The actions of Macys Inc. during the 2003-2005 time span show that the company managed to arrange its organizational structure in order to improve efficiency, enhanced the brand by including the word Macys into all store names, added a division for diversifying the existing brand (Macys Home Store), created a new brand and a chain of stores for affluent customers.Such strategic decisions indicate that Macys Inc. was in the state of active expansion both in horizontal direction (opening new stores) and in vertical direction (optimizing organizational structure, cutting costs, diversifying products and strengtheni ng the brands).The May Department Stores company had about 500 department stores and 800 stores of formal and bridal wear in the United States and overseas. The stores were selling the same range of items as Macys. The acquisition was strategically efficient for Macys Inc., since the company improved its structure and branding and sought to expand its network in the United States and abroad. The acquisition of the May Department Stores was a very wise choice because it allowed Macys Inc. to gain market leadership in the department stores industry and to make its stores available across the United States. The acquisition helped Macys Inc. turn from a middle-scale player into one of the leaders of the department store industry.Probable Candidate for Kohls to AcquireKohls Corporation operates a large network of department stores and has many loyal customers. The company focuses on selling great brands and offers shopping convenience, value and excellent customer service (Kohls, 2014). However, the revenues of Kohls are dropping: they declined by 10% in 2013 and the forecast for 2014 is a decline of earnings by 15% (Kohls, 2014). The decline in sales is taking place due to the changing competitive environment customers prefer to shop online and there are many online retailers offering a wide range of products. Currently Kohls is working to create an own ecommerce solution, but it might be difficult to compensate the decline in sales by relying solely on a e-commerce solution.A viable opportunity for Kohls is to acquire its former competitor, J.C. Penney Company Inc (NYSE:JCP). This company also operates in the department stores industry and sells various clothing brands. JCP used to be very successful in 2008-2009: it combined online sales with catalog sales (Yahoo Finance, 2014c). However, a series of inefficient strategic steps such as the decision to change the approach to pricing, the conflict with Google regarding search results, late exit from catalog busin ess etc. significantly damaged market position of the company (Yahoo Finance, 2014c). Stock prices of JCP are rather low at the moment. However, the company still has a large network of stores and it might be a very valuable acquisition for Kohls. Furthermore, JCP already has a working solution for ecommerce which Kohls can re-use. Therefore, it might be very beneficial for Kohls to acquire JCP. This acquisition will both help Kohls expand its network of stores across the United States and will open more opportunities for selling the products abroad.International Business-Level and Corporate-Level Strategies of Macys Inc.A business-level strategy can be defined as the set of coordinated and integrated commitments and actions which the company uses to achieve a competitive advantage by using its key competencies in specific markets (Hitt, Ireland Hoskisson, 2014). For large markets, key types of business-level strategies are cost leadership and differentiation, for narrow markets th e strategies are focused cost leadership and differentiation (Hitt, Ireland Hoskisson, 2014). There is also a mixed strategy which is referred to as integrated cost leadership / differentiation (Hitt, Ireland Hoskisson, 2014).Macys Inc. collaborates with different brands and provides valuable offers to its customers in the United States and worldwide. The company targets a wide range of customers and therefore its business-level choices are either cost leadership or differentiation. Initially, Macys Inc. tended to rely on differentiation and gained customer attention due to wide range of brands available in the stores. However, since 2010 Macys also introduced cost cutting and cost optimization strategies which helped the company to remain profitable even in the context of intensive competition with other retailers selling their products online (Macys Inc., 2014). Therefore, currently Macys Inc. uses an integrated differentiation / cost leadership business-level strategy at the in ternational level.A corporate level strategy describes the set of actions that a company undertakes to achieve a competitive advantage by selecting and managing several businesses related to different product markets. Depending on the level of corporate relatedness (the similarity of products) and on the level of operational relatedness (the similarity of activities) a company can choose either unrelated or related linked diversification (in the case of low operational relatedness), related constrained diversification or both operational and corporate relatedness (in the case of high operational relatedness) (Hitt, Ireland Hoskisson, 2014).In the case of Macys Inc., its brands have notable similarity in the range of products offered (though differing in product quality and price) and the activities needed for selling different brands across the U.S. and online are similar. The levels of both corporate relatedness and operational relatedness are high and Macys Inc. is able to use a corporate-level strategy which utilizes the advantages of both types of relatedness. Due to the presence of corporate relatedness, Macys Inc. can transfer its core competencies such as unique brand collections and excellent customer service to the international level, and using operational relatedness, Macys Inc. can use economies of scope and optimize its costs.Possible strategic improvements for Macys Inc. include increasing the use of the economies of scale, establishing agreements with international transportation companies in order to boost online sales, offering virtual fitting-room and additional mobile services to attract customers. Macys should use non-traditional methods of attracting online customers in order to remain competitive.Suggested International Business-Level and Corporate-Level Strategies of KohlsThe acquisition of JCP which was recommended in the previous sections for Kohls would create opportunities for going international. Kohls addresses a wide range of cus tomers and positions itself as a store chain with unique brands and labels offered for moderate price. Therefore, it is best for Kohls Corporation to choose an integrated differentiation / cost leadership strategy for international expansion. It is recommended to sell items online and to offer private brands and rare brands. Furthermore, Kohls can stand out among other online retailers due to exceptional customer service and convenient interface for purchasing products.Regarding corporate-level strategy, Kohls choice should be the simultaneous corporate relatedness and operational relatedness strategy. Indeed, Kohls should utilize economies of scale in order to cut costs and offer competitive prices; at the same time, Kohls should offer a unique assortment of goods in order to gain customer attention. It is best for Kohls to enter the Canadian market first of all, and then, after achieving success in online sales, to offer its products in Europe, Australia and South America. The rec ommended acquisition will enhance both corporate and operational relatedness and will help to improve market position of Kohls Corporation.
Wednesday, March 4, 2020
Major General Henry Knox in the American Revolution
Major General Henry Knox in the American Revolution A key figure in the American Revolution, Henry Knox was born in Boston on July 25, 1750. He was the seventh childà ofà William and Mary Knox, who had 10 children in total. When Henry was only 9 years old, his merchant captain father passed away after experiencing financial ruin. After only three years at the Boston Latin School, where Henry studied a mix of languages, history, and mathematics, the young Knox was forced to leave in order to support his mother and younger siblings. Fast Facts: Henry Knox Known For: Knox helped lead the Continental Army during the American Revolution and later served as the U.S. Secretary of War.Born: July 25, 1750 in Boston, British AmericaParents: William and Mary KnoxDied: October 25, 1806 in Thomaston, MassachusettsEducation: Boston Latin SchoolSpouse: Lucy Flucker (m. 1774ââ¬â1806)Children: 13 Early Life Knox apprenticed himself to a local bookbinder named Nicholas Bowes, who helped Knox learn the trade and encouraged his reading. Bowes permitted Knox to liberally borrow from the stores inventory, and in this manner Knox became proficient in French and effectively completed his education on his own. He remained an avid reader, eventually opening his own shop, the London Book Store, at the age of 21. Knox was especially fascinated by military topics, including artillery, and he read widely on the subject. March 5th, 1770: British soldiers open fire on a crowd of Bostonians, killing five people, in what became known as the Boston massacre. Hulton Archiveà / Stringer/à Getty Images The Revolution Nears A supporter of American colonial rights, Knox became involved in the Sons of Liberty and was present at the Boston Massacre in 1770. He later swore in anà affidavit that he had attempted to calm tensions that night by requesting that the British soldiers return to their quarters. Knox also testified at the trials of those involved in the incident. Two years later, he put his military studies to use by founding a militia unit called the Boston Grenadier Corps. Though he knew much about weaponry, Knox accidentally shot two fingers from his left hand while handling a shotgun in 1773. Marriage On June 16, 1774, Knox married Lucy Flucker, the daughter of the Royal Secretary of the Province of Massachusetts. The marriage was opposed by her parents, who disapproved of Knoxs revolutionary politics and attempted to entice him into joining the British Army. Knox remained a staunch patriot. Following the outbreak of the American Revolution,à he volunteered to serve with colonial forces and participated in theà Battle of Bunker Hillà on June 17, 1775. His in-lawsà fled the city after it fell to American forces in 1776. Fort Ticonderoga, New York. à Purestock/Getty Images Guns of Ticonderoga Knox served with Massachusetts forces in the states Army of Observation during the opening days of the Siege of Boston. He soon came to the attention of army commander General George Washington, who wasà inspecting fortifications designed by Knox near Roxbury. Washington was impressed, and the two men developed a friendly relationship. As the army desperately needed artillery, the commanding general consulted Knox for advice in November 1775. Knox proposed a plan to transport the cannon captured at Fort Ticonderogaà in New York to the siege lines around Boston. Washington was on board with the plan. After making Knox a colonel in the Continental Army, the general immediately sent him north, as winter was rapidly approaching. At Ticonderoga, Knox initially had difficulty acquiring sufficient men in the lightly populated Berkshire Mountains.à He finally assembled what he dubbed the noble train of artillery. Knox began moving 59 guns and mortars down Lake George and the Hudson River to Albany. It was a difficult trek, and several guns fell through the ice and had to be recovered. In Albany, the guns were transferred to ox-drawn sleds and pulled across Massachusetts. The 300-mile journey took Knox and his men 56 days to complete in the bitter winter weather. In Boston, Washington ordered the guns to be placed atop Dorchester Heights, overlooking the city and harbor. Rather than face bombardment, the British forces, led by General Sir William Howe, evacuated the city on March 17, 1776. New York and Philadelphia Campaigns Following the victory at Boston, Knox was sent to oversee the construction of fortifications inà Rhode Island and Connecticut. When he returned to the Continental Army, he became Washingtons chief of artillery. After the American defeats in New York that fall, Knox retreated across New Jersey with the remaining troops. As Washington devised his daring Christmas attack on Trenton, Knox was given the key role of overseeing the armys crossing of the Delaware River. With the assistance of Colonel John Glover, Knox succeeded in moving the attack force across the river in a timely fashion. He also directed the American withdrawal on December 26. For his service at Trenton, Knox was promoted to brigadier general. In early January, he saw further action at Assunpink Creek and Princeton before the army moved to winter quarters at Morristown, New Jersey. Taking advantage of this break from campaigning, Knox returned to Massachusetts with the goal of improving weapons production. He traveled to Springfield and established the Springfield Armory, which operated for the rest of the war and became a key producer of American weapons for almost two centuries. After he rejoined the army, Knox took part in the American defeats at Brandywine (September 11, 1777) and Germantown (October 4, 1777). At the latter, he made the ill-fated suggestion to Washington that they should capture the British-occupied home of Germantown resident Benjamin Chew, rather than bypass it. The delay gave the British badly needed time to re-establish their lines, and this contributed to the American loss. Valley Forge to Yorktown During the winter at Valley Forge, Knox helped secure needed supplies and assisted Baron von Steuben in drilling the troops. Later, the army pursued the British, who were evacuating Philadelphia, and fought them at the Battle of Monmouth on June 28, 1778. In the wake of the fighting, the army moved north to take up positions around New York. Over the next two years, Knox was sent north to help obtain supplies for the army and, in 1780, served on the court-martial of British spy Major John Andre. In late 1781, Washington withdrew the majority of the army from New York to attack General Lord Charles Cornwallis at Yorktown, Virginia. Knoxs guns played a key role in the siege that ensued. Following the victory, Knox was promoted to major general and assigned to command American forces at West Point. During this time, he formed the Society of the Cincinnati, a fraternal organization consisting of officers who had served in the war. At the wars conclusion in 1783, Knox led his troops into New York City to take possession from the departing British. Later Life On December 23, 1783, following Washingtons resignation, Knox became the senior officer of the Continental Army. He remained so until retiring in June 1784. Knoxs retirement proved short-lived, however, as he was soon appointed Secretary of War by the Continental Congress on March 8, 1785. A staunch supporter of the new Constitution, Knoxà remained in his post until becoming Secretary of War as part of George Washingtons first cabinet in 1789. As secretary, he oversaw the creation of a permanent navy, a national militia, and coastal fortifications. Knox served as Secretary of War until January 2, 1795, when he resigned to care for his family and business interests. He died on October 25, 1806, of peritonitis, three days after accidentally swallowing a chicken bone.
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